What is Merino wool and why have we chosen it?
NATURAL TEMPERATURE REGULATION ALL YEAR ROUND:
Merino wool is not just wool. Wool has adapted and changed over thousands of years to care for your skin and body. Merino wool is resistant to the elements and adapts to its surroundings.
Wool is known for being extra good for the cold months - and perhaps it's also known for being a bit itchy. But merino wool is different from the wool you already know. Merino wool can be used in all months of the year in all kinds of weather, as it is temperature-regulating.
At LOOW we have a variety of styles, and our lightweight 135 merino wool T-shirt is ideal for warm climates, as the thin material has a great ability to give off heat. In colder temperatures, however, merino wool will retain heat.
In other words, merino wool ensures that your body temperature is always temperate, which is why our garments are adapted for active and modern people who are in different settings and environments throughout the day.
REGULATES BODY TEMPERATURE
Merino wool is naturally thermoregulatory and retains heat even when wet. Conversely, merino wool also has the ability to transport heat and sweat away from the body and thus have a cooling effect on hot summer days. Therefore, LOOW clothing and accessories can be used year-round, regardless of weather and season.
Merino wool absorbs moisture and feels dry against the skin. Merino wool can absorb up to 30% of its weight without feeling wet. This means that clothing does not feel sticky or clammy against the skin after a sweaty bike ride. If you suffer from eczema, merino wool can also have a beneficial effect. Read more here.
SOFT AND COMFORTABLE
LOOW clothing and accessories do not scratch, but are soft and comfortable. Merino wool is up to eight times thinner than human hair and therefore much thinner than the ordinary wool you know.
If you also experience that several of your T-shirts end up smelling of sweat, merino wool is your new best friend. Merino wool has much less odor than other textiles, as fewer odor-causing bacteria are formed.
Merino wool dries just as quickly on the clothesline as on the body, takes up little space and weight in the backpack, and can therefore accompany you from everyday life to adventure without having to change clothes along the way.
NEEDS TO BE WASHED LESS
Merino wool does not need to be washed as often as other clothing. It does not develop odors as quickly, and you can often use the same clothing 5-10 times before washing it. If your LOOW clothing or accessories need a refresh, you can air it out outdoors overnight or give it a quick hand wash. The merino wool will do the rest. Read more about washing and caring for LOOW clothing and accessories.
STRONG AND FLEXIBLE
Merino wool's individual fibers can be bent and stretched in any direction up to 30,000 times without damage. This natural elasticity makes LOOW clothing and accessories both comfortable, sturdy, and durable.
RETAINS COLOR AND SHAPE
Merino wool captures the color deep inside the wool fibers, making it very difficult to bleach the clothes in the wash. The natural elasticity of merino wool also ensures that the shape is retained, so your LOOW clothing can be used for several seasons. Read more about washing and caring for LOOW clothing and accessories.
NATURAL UV PROTECTION
Merino wool has sun protection equivalent to 30+, making it ideal as extra protection on the beach promenade or ski slope.